Seo - search engine optimisation

SEO – What It Is And How It Can Drive Sales


SEO stands for ‘Search Engine Optimisation’, which is the process of increasing your website traffic (how many people click on your website) by boosting your ranking on search engines, such as Google.

Google and other large-scale search engines have multiple (sometimes hundreds and thousands) of results pages when you type a search query into the search engine box. So who decides which websites get priority and are shown on page number one? SEO!

Cast your mind back to when you recently searched for something on Google. Maybe it was “How to advertise in 2020” or “How can I support local businesses during Covid-19? Regardless of your search topic, we can almost guarantee that you didn’t look past page #1 or #2. Correct? So, this answers the next question on everyone’s lips, why is SEO so important?


Each search engine has a ‘crawler’ that collects information from every website on the internet. This information is constantly being collected, meaning that any updates and changes you make to your website will affect this at any time. From here, the information is organised and sorted using the search engine’s algorithm, which matches all the collected data with the keywords in your search query. Sounds complicated right? It is.

Algorithms are constantly changing and updating, becoming more sophisticated in hopes that the search results will be as accurate as possible. Accuracy also weans out the potential scam and spam that infiltrate from time to time.


By directing more qualified customers (i.e. those who are interested in your industry, products or services) to your website, SEO acts as an online ‘front door’, opening wide and directing interested parties into your store. Better yet, it’s free! SEO is all organic, meaning ‘unpaid’ and besides the time taken to make sure your website is SEO compliant, it requires zero monetary investment, other than that directed at SEO professionals if you require assistance.

So, if you aren’t implementing any SEO improvements to your website, the time is now (or yesterday!) to make a change. If you’re unsure where to start, contact your local marketing agencies and get some quotes. We recommend shopping around and asking questions. After all, the key to succeeding in a new venture is first understanding it! To discuss your business in detail, contact Core Business Brokers on (02) 9413 2977, or email Roy on [email protected]. Roy and our friendly team of business brokers are always happy to discuss your business, ways to improve profitability and your future sale journey.

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