How to market your business for sale

When you come on board as a client of ours here at Core Business Brokers, the first thing we’ll do is take the time to understand your business. When it comes time to market your business for sale, knowledge is key – and we leave no stone unturned when it comes to understanding your business inside and out. When you’re looking to sell your business, marketing it effectively can make all the difference in finding the right buyer and getting the best price. Here are some tips on how to market your business for sale from a team that employs all of these for our clients.

How to market your business for sale

1. Prepare Your Business for Sale: Before you start marketing your business, it’s important to prepare it for sale. This may include getting your financials in order, organising your operations and legal documents, and making any necessary improvements to the business so it can look as profitable and professional as possible when it is listed for sale.
2. Develop a Marketing Strategy: Just like with any other product or service, you’ll need a marketing strategy to sell your business. This may include creating a marketing plan, identifying your target audience, and determining the best ways to reach potential buyers. It’s important to take the time to identify who you should target, and how you intend to target them. Here at Core Business Brokers, we have a variety of methods and channels to appeal to a wide range of potential buyers, including our own database with which we have had great success matching a business without the need to expose the business on 3^rd party websites. 
3. Use Multiple Channels: To reach the widest possible audience, it’s important to use multiple marketing channels to promote your business for sale. This may include online listings, social media, industry publications, and networking events. At Core Business Brokers, this also means tapping into a network of qualified buyers, through years of professional connection and operation here in the Sydney Business Sales industry. Where appropriate, it may also include marketing to overseas buyers.  This adds another layer to the value of an experienced Business Broker – and one we’re happy to share with all of our clients.
4. Show Your Value: When marketing your business, be sure to highlight its unique selling points and value proposition. Potential buyers want to know what sets your business apart from the competition and why it’s a good investment. These are all crucial sales points that your Broker should address when drafting your advertising copy and creating your listings.
5. Provide Accurate Information: When marketing your business for sale, be sure to provide potential buyers with accurate and up-to-date information about the business. This may include financials, customer demographics, and sales projections. Ultimately, a transparent sale is a more efficient one – with fewer speed bumps and challenges, due to the honest nature of the relationship from start to finish.
6. Hire an established Business Broker: If you’re not sure where to start, don’t have the time or expertise to market your business yourself, or simply want to give yourself the best possible chance of success – hire a business broker. A broker can help you navigate the sales process, identify potential buyers, and negotiate the best deal. On top of that, a quality broker will guide you through paperwork, answer all of your questions and share their years of expertise with you in the form of advice. With decades of experience on their side, the Core Business Brokers team is the choice for many business owners in Sydney when it comes time to sell.
7. Be Patient: Selling a business can take time, so be patient and don’t rush the process. It’s important to find the right buyer who is willing to pay the right price for your business. These are all considerations your Core Business Broker will discuss with you during the early stages, to provide honest and authentic advice and set out realistic expectations.

Marketing your business – final thoughts

Marketing your business for sale requires careful planning and strategy. By preparing your business, developing a marketing plan, using multiple channels, highlighting your value, providing accurate information, considering a broker and being patient, you can increase your chances of finding the right buyer and getting the best price for your business. 

If you’d like to learn more or get started on your business sale journey, contact the team at Core Business Brokers today, at  (02) 9413 2977. Alternatively, you can email [email protected], [email protected] or [email protected] to start your business sale journey. We look forward to hearing from you.