Hospitality will always be an industry with a lot of competition. Why? Because it’s an industry that turns a necessity into a luxury. Sure, we could always cook our dinners and never travel anywhere – but that wouldn’t be much fun at all! So hospitality has created a world where you can experience cuisines from foreign cultures, stay in caravan parks to lavish hotel suites and everything in between – and although 2020 has thrown some speedbumps in the mix, hospitality will always exist in some way, shape or form. So, it’s no surprise that it’s a popular choice for savvy businesspeople when creating a new business.
But what are some things to consider when entering the hospitality sector? How can your business become a success and stand out from the crowd? Here are 5 tips on making your hospitality business the best it can be, and a successful business in its own right.
- Customer experience
Plan your customer’s journey from start to finish. From booking to leaving and everything within that timeframe. How can you make it easy? How can you make it special? Find ways to make your customer say “wow”. Whether that’s an SMS reminder 24 hours before their booking, or a complimentary house wine while they wait for their table – make the customer feel special and they will always return.
- Find your niche
In a sea of restaurants or hotels, how will yours be different? Is it a design feature? A price point? Particular inclusions? A live music happy hour each night? A specific dish you do exceptionally well? Find what makes you stand out and then make sure everyone knows about it. Soon, it’ll be what you’re known for – so make sure it’s something you’re happy keeping long term!
- Digital presence
It’s not enough anymore to have a good brick and mortar business. You need to be online and you need to be really good at it. Website, Facebook, Instagram – you name it, you need it. Instagram is a particularly important social media platform when it comes to hospitality, as most people nowadays look on Instagram to gauge the feel of the business before deciding to book their stay/meal. The old saying “never judge a book by its cover” doesn’t apply anymore. These days, almost everyone judges a business based on their cover photo!
- Care about people and the environment
The world is shifting into a more sustainable place, with younger generations focusing on how they can reduce their environmental footprint in any way they can. Find ways to do your bit for the environment and let your customers know how their business helps contribute to your efforts. Likewise, if you can give back to those in need, why not use your business as a positive platform to do so!? Positive publicity through good deeds is priceless, although it shouldn’t be the sole reason for doing good. Good karma comes to those who care about others.
- Be a local leader
Take a step forward in your local community and be present. Sponsor local sporting events, attend local gatherings and become a local business that people know and care about. Being an active part of your neighbourhood and community is a valuable marketing tool and encourages loyalty when it comes to your customers.
Thinking about buying a hospitality business? Contact Core Business Brokers today, on (02) 9413 2977, or email Roy on [email protected] to chat through your options. We have a wealth of hospitality experience under our belt and would love to discuss the businesses we currently have available.