Well Established Online Wholesale/Retail Sporting Goods Importer













Well Established Online Wholesale/Retail Sporting Goods Importer

Established and run by the original vendors for over 10 years this business imports and sells high-quality affordable sporting goods and fitness equipment to the end user – high margins.

This is an exceptional business which is well organised, growing and has the capacity to grow significantly bigger. Automatic online sales are now above $2M. per year.
Profit  = $1,000,000 projected for the 2018

FY16 Turnover $11,400,000
FY17Turnover $11,700,000

FY18 Turnover on track for $12,100,000

Price $4,000,000 + stock

Stock $1,200,000

Reasons for sale: After more than 10 years of working in and on the business and after achieving future financial security from this business, the Vendors now want to step back and focus on other personal pursuits & interests.

This business needs guidance from a new passionate owner who can take over the business and raise it to a new level if desired. The business has a great name and an excellent base for high demand & high-quality products.

•    Gross Profit = 40%

•    Valuable intellectual property – multiple long-term trademarks and domain names registered
•    High Cash Flow Business
•    Low Risk – high demand growth market
•    Loyal efficient team with approximately – 15 full time and 10 casual staff
•    Spacious Premises with showroom – excellent fit out and warehousing facilities
•    Vendor Support – handover training + phone support + vendor as a consultant to assist
•    Proven Procedures – walk in and benefit from over 10 years of trading history
•    Excellent Products – inventory never expires, easy to customise, high stock on hand
•    Modern Website – SEO, CRM, Reports, Sales, and Inventory. Easy to update
•   60,000 Customers on Database and growing
•    Automatic website sales exceed $2M per year
•    High repeat business model – A large proportion of sales are from repeat customers
•    Secure & Dynamic – well known in the industry, brand customers, and stores trust
•    Travel Opportunities – visit trade fairs around the world

The Vendor is ready to sell immediately and seeking offers of $4,000,000 + $1,200,000 stock.  The Vendors are available to provide handover training, 6 months of complimentary phone support and the Vendor is willing to stay on as a consultant if required.

If you are interested in buying this business and have finance in place please call Rad Benicky on 0411 610 005 or in business hours 02 9413 2977


  • Status: Listed 
  • Summary: Import Distribution Of Fitness Equipment 
  • Code: RB 221 
  • Sector: Fitness Industry 
  • Type: Import Distribution Wholesale and Online 
  • Location: Sydney 
  • Sales: $12,000,000 
  • Period: Annual 
  • Net Profit: $1,000,000 
  • Stock: $1,200,000 
  • Price: $4,000,000 
  • Long Financials: 3 years 
  • Staff: 20 
  • Lease: Good lease in place