Online E-Commerce Store for Bridesmaid Dresses & Accessories

SOLD!!! This award winning business is an online e-commerce store offering an unrivaled collection of Australian and international bridesmaid dresses, special occasion dresses and accessories.  As an online store, it has a national footprint and  has established an enviable market reputation with a ‘household’ name in the wedding industry. They have developed a simple yet effective logistics management system for the delivery of its dresses and accessories to customers across Australia and overseas. Trademark is owned.

• High functioning, secure and optimised e-commerce website developed over a long term with continuous stakeholder input – website hits of 800 to 1,000 per day.
• Mailout database exceeds 10,000 customers.  Social media followers exceed 116.7k.  High level of engagement/sales via their Instagram page. Average transaction value $452.
• Strong supplier / designer relationships in place for efficient fulfillment of orders.
• All new orders are paid in full upfront, and in many cases prior to dresses being ordered (just-in-time ordering system employed in part of the business) – cash flow friendly.
• Lean (and static) cost structure, ideal for director/owner management.
• They developed a manufacturing line (based in China) available for fulfillment of own designs at very strong sales margins.
• Existing stock is mostly current season and ready to sell.
• Situated in a convenient location in suburb south if the city- a new lease is optional for a buyer.
• Owner is available for handover to ensure continuity.

NOTE: This could be an attractive “bolt-on” to an existing business in the bridal space with possible synergies and cost savings of rent and wages.